Frequently Asked Questions
Practical answers about how we work, what to expect from an engagement, and how we support technology brands. For basics like contact or hours, try the AI assistant in the corner.
What makes your approach different from a general marketing agency?
We specialise exclusively in technology. That means we understand product complexity, technical buyers, and long sales cycles — and we translate that into positioning, messaging, and campaigns that feel credible to both engineers and decision-makers.
Do you work with companies outside Portugal?
Yes. While we are based in Portugal, we collaborate with clients across Europe and internationally. Most work is delivered remotely, with structured check-ins, shared documentation, and clear milestone reviews.
Do you offer retainers, project-based work, or both?
Both. Some clients engage us for a defined project — such as a positioning sprint, website narrative, or campaign launch. Others prefer an ongoing retainer for strategy, content direction, and continuous optimisation. The model depends on your goals and internal capacity.
Can you help with a full rebrand or only specific channels?
We can support either. A full engagement may include brand narrative, messaging architecture, website copy direction, content strategy, and campaign planning. If you only need one layer — for example, refining how you explain a technical product — we scope that as a focused module.
What information do you need before preparing a proposal?
A brief overview of your product or service, target audience, current marketing challenges, and desired outcomes is enough to start. If available, sharing existing brand materials, analytics, or competitor references helps us shape a more precise recommendation.
How long does a typical engagement take?
Focused projects often run from four to eight weeks. Larger strategic programmes or retainers unfold over several months. We always align timelines to your launch dates, funding milestones, or internal planning cycles before work begins.
How do you measure and report on results?
We define success metrics upfront — whether that is qualified lead volume, engagement depth, conversion movement, or narrative clarity in sales conversations. Reporting is tailored to what matters for your stage: early-stage teams may prioritise signal and positioning feedback; growth-stage clients often track pipeline and channel performance.
Do you collaborate with in-house marketing teams?
Regularly. We can act as a strategic layer alongside your internal team, support founders who are building marketing from scratch, or partner with agencies on the technology-specific parts of a programme. Collaboration style is agreed during onboarding.
Which technology segments do you focus on?
Our core experience spans B2B SaaS, developer tools, cybersecurity, cloud infrastructure, fintech, and digital products where the value proposition requires careful translation. If your market is technical or complexity-heavy, we are likely a strong fit.